Chesca is a female fashion brand that specializes in sizes 14-24. Our target audience are ABC1 30-60 year old, we identify our niche as 'mother of the bride' and 'occasion' wear. Our customers are extremely loyal and we have a very successful, cost effective in-house direct marketing scheme. As well as several concessions across the UK we have a thriving online property that accommodates for the US and the Middle East as well .Using the halo effect of the premium Chesca brand we intend to drive traffic and conversions on our website; www.chescadirect.co.uk.